With over 1 billion users worldwide and a rapidly growing e-commerce ecosystem, TikTok has become a powerful platform for small businesses and solopreneurs to reach new audiences and boost sales. Whether you’re a boutique owner, a skincare brand, or a service provider, or someone with an under 40 audience, TikTok offers a unique way to connect through short-form, engaging video content. But getting started—especially if you're new to the platform—can be intimidating. It can feel like walking into the
As a Chamber of Commerce, we are committed to fostering a thriving local economy by supporting the businesses that make up the heart of our community. Occasionally, however, a business may face public scrutiny or controversy due to circumstances unrelated to its operations. These situations can be complex and emotionally charged, but they also present an opportunity for us to demonstrate leadership, empathy, and fairness as we navigate them together. This article is a reminder of the importance of
As more people become conscious of the environmental impact of products and services, sustainable business practices have become a critical component of success for small businesses in all industries. This guide from Zen Business provides an overview of the benefits of sustainable practices, unwanted outcomes to avoid, upgrading your website, and more. Let’s make your business more sustainable!What Are the Benefits of Sustainable Practices? The most obvious benefit of implementing sustainable business